Nove-Noga: Branding with IBO Toolbox

Nove-Noga: Branding with IBO Toolbox

I started my own website after spending nearly two months searching online for a viable and honorable way to make money online. I knew a few things. Maybe, just enough to get me into trouble.

I was tired of clicking on supposed “Job” ads to find that they only wanted to teach me how to make money online instead of getting me a job. It is not that I object to their information. I objected to the misdirection.

I determined that I wanted my own website. I wanted a place of my own where I could make presentations of products and Ideas that I found valuable. I also knew that I wanted to create it from the ground up so that I would know what was on the site and what it was doing.

I had become aware that the popular wisdom requires that the name of the website be directly related to the goal or opportunity. Perhaps in my case I should have chosen something like “” or “” as my domain.

I was thinking of all the domains with such similar names and the competition they implied. Besides, I wanted my site to be more than just a place to find good work opportunities. In my mind, I could see it expanding to solve many kinds of problems.

In my search for work opportunities I came across a number of selections that were more focused on how to turn a skill into an income. I decided to drop those into a separate HowTo section. The interesting offerings for solar energy, wind power and more I could place into a section for Alternative Ways and Means. And then, there were possibilities that were simply interesting. On the first encounter with one of these, I thought, “My! My! How Interesting?”

Given the diversity of my interests, I became even more convinced that I wanted to create my own site. I needed a name that was fairly short. I did not think that anyone would want to go to the trouble to find a site named, “”

I chose the domain “Nove-Noga” based on a family motto and phrase. Nove-Noga is short for Nothing Ventured – Nothing Gained. It rhymes with Nova, as in exploding star. So, it is pronounced NOva-NOga. The great news was that a search for the term showed relatively few entries before it began to diverge into meaningless drivel. Even more important, the domain was available.

I initiated the domain “Nove-Noga” and began the process to make my own working website. After two months of studying vigorously at W3 Schools and using that information to create my new website, I was able to find only one or two entries when I searched “Nove-Noga”

I had a little more success with a couple of the advertising sites I was using. Still I was not creating the kind of “Brand” footprint that I was looking for. A few extracurricular activities were starting to show up. There was an entry from and an entry from a Yahoo question that I posted.

Then I happened across a link to IBO Toolbox. Have you seen this yet? This site is simply amazing. Created for Independent Business Owners, IBO Toolbox is a free forum for business persons to present their blogs in the form of Press Releases.

But, it is a lot more than that. It truly has to be seen to be understood. This is a link to my IBOSocial Profile  and this is your invitation to Join IBO Toolbox.

The information and exchange of Ideas at IBO Toolbox reminds me of my first year at college. It is a little like taking a drink from a fire hose. You are encouraged to create a new press release (blog) at least every other day. By interaction with other members you become more visible yourself. I became very involved with my day to day efforts and was not really paying much attention to my search results.

I started searching “Nove-Noga” again about a month after I joined IBO Toolbox. Much to my delight, I was visible. Better than that, I was showing a significant web presence. My fellow IBO members, known as Associates, include many with years of successful internet business ventures. From them I was learning the techniques necessary to
generate targeted placement of my latest press release. But, much of the credit goes to
IBO Toolbox itself. The tools and activities at IBO Toolbox were generating more references every day.

I suddenly realized that it was working. By using the tools provided by IBO to create a Brand for myself, I was able to steadily increase my exposure via the search engines. Our Press Releases are echoed to HomeBizBlogs and NetworkedBlogs. Associates are encouraged to comment and to share to the Social Media sites. Through our use of Tools and Association, IBO becomes a powerhouse for self-promotion.

For proof of my assertion, Search for “Nove-Noga” on yahoo or Google. You will see many of the following sites.

Nove-Noga: Nothing Ventured – Nothing Gained
Nove-Noga: How To Do That Job
Nove-Noga: Alternate Ways and Means
Nove-Noga: My! My! Isn’t That Interesting
Nove-Noga: Work Opportunities

I would be interested in knowing how the same searches come out on other search engines. Thank you for your time and attention.

The next step in building my personal Brand is to launch my Brand even further into the Social Media skies.


2 thoughts on “Nove-Noga: Branding with IBO Toolbox

  1. dennisthorgesen

    We have been branding with IBO toolbox since April 2011. For personal branding you are doing well. Your name and face are being recognized more all the time. Something to think about. Name and facebranding ends with you. Brand names have been around since the 1400’s. Is your brand for you or for generations to come?



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